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Graham Stogden's Ezine

Get up-to-date information about internet marketing and read about influential people in the search engine marketing world. Find out which gurus I have met recently and get recommended reading resources. Occassionally I have a rush of blood and talk about what annoys me, what irritates me, what makes me angry, happy and what I love to do.

27/09/2006

Nominet Celebrates its 10th Anniversary

Last night I attended Nominet's 10th Anniversary reception at the London Hilton Heathrow Hotel. Nominet supplies UK domain names to resellers. Apparently they sell 200 UK names per hour!

The reception was very nice, food was good etc. etc. but I really wish I had gone to Las Vegas where all the internet marketing gurus congragated.

The internet marketing seminar in Las Vegas is one of the most important events of the year for anyone serious about internet marketing. I couldn't attend this event due to personal reasons, but I will definetely be there next year!

Did any of my readers attend the Las Vegas event? Can you tell me what it was like?

Do You Hate It When Someone Copies Your Work?

Have you ever slaved away through the night writing an article, or reviewed a product to find that a few weeks later someone has come along and copied your work word-for-word?

This happened to me recently and it is really annoying!

Before Google got their act together, if someone copied your content word-for-word or page-for-page or even website-for-website! (Yes I have seen this happen), the content they stole from you would appear in the search engines and sometimes even rank higher than your original content! This is not so much of an issue anymore though.

Google Has Found a Way to Reward the Original Writer

Google can now detect content that has been copied, they can also tell which of the identical pages was uploaded to the internet first. With this information to hand, Google only indexes the page with the original content. Hooray!!!!

So, don't worry about it if someone has copied your work, even though it is really annoying.

Has anyone had any of their work copied recently?
Does the above information ring true? or Has anyone had a different experience?

Same Internet Marketing Information Goes Round and Round

What really annoys me is coming across the same internet marketing information online - time after time. It seems that there are a lot of so-called internet marketers out there trying to make money selling information that they have stolen from someone else and re-written!

These 'alleged' internet marketers have never walked the talk, yet they proclaim that if you buy their ebook, you will become rich! I call this intolerant marketing not internet marketing.

Has anyone else noticed this?

Has Adsense died or is it still flourishing?

This is a question that has come up more often than anything else recently.

Google decided that enough is enough when their index was in danger of being taken over by 'made for adsense websites'.

These sites are built entirely to take money from people clicking on ads and do nothing for visitors. In fact, some of these sites offer zero content for visitors.

How did Google find these sites?

They are quite easy to find because most of these sites have an average of 1 page view per person (salesletters are an exception to the rule). Also, it is quite obvious to Google when visitors come to a site and click on an ad without browsing further.

So, Adsense is still alive and kicking, and in my opinion will always be around. Just make sure that the sites you are building offer lots of useful information for visitors.

Yanik Silver's internet marketing seminar

Hi all,

Just come back from Yanik Silver's internet marketing seminar in London, UK. It was an intense four days and I met some amazing people there.

Has anyone heard of Ted Nicholas?

Ted is the expert on copywriting. Content he has written over his lifetime has generated sales of over 4 billion dollars!

I didn't know much about him before this event, but after hearing him speak for 4 hours, he inspired me to learn as much as possible about copywriting.

Another speaker that I enjoyed very much was Phil Gossling. Phil is a very down-to-earth guy, he is not a work-a-holic, but likes to enjoy life to the full and help people build their own internet businesses.